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Credible Communications: Low-calorie Sweeteners after 1992
Edited by S G Lisansky and Lresley Yeomans
CPL Press
1992
softcover 132pp. ISBN 1872691757
£5.00
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Communication in all its forms was on the agenda for this (1992) Annual Conference, of the International
Sweeteners Association. It discussed one the most important aspects of the responsibilities of the ISA
and of industry, that is - effective and credible communication. Participants heard the views of a professional
dietitian and a professional journalist on the type of messages they expect and what industry and the ISA might
do to get those messages across most effectively. An American professor, an expert in the skills of communication,
told the Conference just how complicated credible communication could be, with dozens of details to be considered
to help ensure the message is heard and, above all, is credible. The first results of several new consumption surveys
were reported. Preliminary data from the ISA-sponsored study of Danish food consumption suggests that the Danes
use low-calorie sweeteners well within approved levels. An extensive comparative study of the use of "light' and
low-calorie products in the US, UK, France and Germany shows that relatively few of those using these products
are 'on a diet'; a very large majority see them as part of their regular, normal diet. The Conference was also updated
on the current status of European legislation on food and sweeteners in particular, including some possible impacts
of the concept of 'subsidiarity' resulting from the Maastricht Treaty. More consumer choice and continuously
improving low-calorie products will be one of the many positive results of the completion of new legislation.
Theses activities are reported in these proceedings in 8 papers covering regulations, claims, labelling,
consumer information, exposing food myths, industry information centres, consmption studies and
consumer surveys.
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